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Mastering Key Selection Criteria: How to Write with Impact

Taylah Leathem


Key Selection Criteria (KSC) can be the deciding factor in securing a job, yet many applicants struggle to craft responses that truly stand out. Writing KSC responses  effectively is more than just ticking boxes—it’s about demonstrating your abilities with clarity, relevance, and evidence. Employers use KSC to assess not only your qualifications but also how well you reflect on your experiences and apply them to new challenges.


Understanding Key Selection Criteria


KSC outline the essential qualifications, skills, and attributes required for a role. When an employer requests a KSC response, applicants must write a short statement that demonstrates their knowledge, skills, and attributes in relation to each criterion. This article provides an overview of what KSC are, how to write them effectively, and the importance of strong, evidence-based responses.


The STAR Method


The STAR (Situation, Task, Action, Result) method is widely used for both interviews and written KSC responses. It provides a structured approach to ensure clarity and specificity:


  • Situation: Briefly outline the context of your example.

  • Task: Describe the specific task or challenge you faced.

  • Action: Explain the concrete steps you took. Avoid vague or generalised responses; focus on your specific contribution.

  • Result: Highlight the outcome and what you learned. What skills, knowledge, and attributes did you develop?


For example, if the KSC asks you to demonstrate excellent research skills, with the ability to clearly communicate findings both orally and in written form:


  • Situation: As part of a university research project, I investigated the impact of capitalism on agrarian towns in rural South Africa.

  • Task: I was responsible for analysing data from textual sources and presenting my findings to an academic audience.

  • Action: I conducted in-depth literature reviews using a range of written, visual, and oral resources across multiple databases. I synthesised this research into a 5,000-word thesis, later adapting it into a speech format and creating visual aids to enhance audience engagement.

  • Result: My research was well-received, with peer feedback highlighting the clarity of my presentation and the effectiveness of my visual aids in conveying complex information.


What? So What? Now What?


Another useful reflective model is What? So What? Now What?, which goes beyond STAR by prompting deeper self-analysis:


  • What?: Describe the situation and your actions.

  • So What?: Explain the significance—why does this example matter? What knowledge, skills, or attributes does it demonstrate?

  • Now What?: Reflect on future applications—how has this experience prepared you for similar challenges?


This method adds an important forward-looking component, helping you not just recount past experiences but also show how they inform your future professional approach.


Using the above example, a KSC response should build upon the STAR method to include this more reflective model.


  • What?: As part of a university research project, I investigated the impact of capitalism on agrarian towns in rural South Africa. I analysed textual resources, conducted literature reviews across multiple databases, and compiled my research into a 5,000-word thesis. I adapted my findings into a speech format, incorporating visual aids to enhance clarity and engagement.

  • So What?: This experience strengthened my research and analytical skills, as I had to critically evaluate multiple sources, identify key themes, and draw meaningful conclusions. It also refined my ability to present complex ideas in a structured and accessible way. The feedback I received highlighted my skill in distilling information into clear, engaging content, demonstrating my capacity for effective knowledge translation.

  • Now What?: This experience has prepared me for roles that require independent research, data analysis, and clear communication. I have developed the ability to synthesise large amounts of information efficiently and present key insights to different audiences.


Identifying and Demonstrating Knowledge, Skills, and Attributes


To write an effective KSC response, break down what the criterion is asking:


  • Knowledge: Do you understand key concepts or industry standards?

  • Skills: Can you apply your expertise in a practical setting?

  • Attributes: Do you have personal qualities suited to the role?


For example, for the KSC: demonstrate excellent research skills, with the ability to clearly communicate findings both orally and in written form, you should highlight:


  1. Knowledge: Understanding of research methodologies, data analysis techniques, and academic writing conventions.

  2. Skills: Critical thinking, problem-solving, information synthesis, and effective verbal and written communication.

  3. Attributes: Attention to detail, adaptability, and the ability to present complex information clearly and persuasively.


Your response should include specific examples that clearly articulate how you embody these qualities. Avoid general statements; instead, provide evidence that proves your capability.


Writing strong KSC responses isn’t just about following a formula—it’s about demonstrating your value with clarity, structure, and evidence. By using techniques like the STAR method and reflective approaches such as What? So What? Now What?, you can craft responses that go beyond generic statements and truly showcase your knowledge, skills, and attributes.


Mastering KSC writing is about telling your professional story in a way that aligns with employer expectations. A well-structured, evidence-based response can make the difference between being overlooked and securing an interview. By investing time in refining your responses, you increase your chances of standing out in a competitive job market.


So next time you are faced with a KSC application, remember: be clear, be specific, and most importantly, back up your claims with real examples. Employers aren’t just looking for skills on paper—they need proof that you can apply them in practice.


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